Football season is here! Part of being a dedicated fan is having the gear to show your team spirit. Brandelyn Tafoya – Owner, and CEO of Lady 12 Fashion joined me on the show today to talk about her creative line of Seahawks gear for women and how they have adapted in the last few months to include a line of incredible masks.
As a Seahawks fan herself, and married to a former NFL player – Joe Tafoya – she struggled to find clothes that were made for women – and cute! After years of helping her husband promote and sell sports gear through Volume 12 she was inspired to start her own line. She knew there was a need for women’s apparel so she started creating some designs, and with-in a year was selling to top stores such as Safeway and Bartell Drug.
Fun fact – Joe was instrumental in getting the Seattle Seahawks into the Guinness World Record book, for a world record for loudest crowd roar at a sports stadium!
With the support of their community they have grown their online business, offering so many cute options. From hoodies, tank tops, yoga pants, scarves, and even some super cute purse accessories they have something for everyone. You can shop their online store, or head over to Amazon and see their Lady 12 page.
When the COVID mask requirement hit Joe and Brandelyn stepped up and started creating masks and the community jumped on board – they couldn’t make masks fast enough. Their repeat customers wanted to buy from someone they knew and trusted.
They created several sports, and floral designs, like their Navy Seattle Reversible face covering which is lightweight, 2 ply face covering, reversible and have antimicrobial, and odor material protection – I think we could all use that right now!
You don’t have to be a die hard sports fan to get one of Brandelyn’s apparel! The quality is super comfy, perfect for lounging at home on the weekends, or headed to some friends house to watch the game in cute, team spirit fashion. For more information on upcoming apparel items, and future fashion show event follow her on Facebook, and Instagram.